Nick Jr. Rebrand 2024
Introducing the New Splat
Nickelodeon reimagined its iconic splat using a neon-toned palette centered around the recognizable orange mark, with subtle hints of the brand’s signature green slime along the edges. The challenge for Nick Jr. was to adapt Nickelodeon’s playful family spirit into a more preschool-friendly world, bringing the splat to life inside the Nick Jr. playroom environment.
The new Nick Jr. identity was inspired by the idea of a playroom for imagination, a vibrant world where kids’ creativity and curiosity come to life. The system focused on modularity and rhythm, creating a motion and color framework adaptable to any platform while maintaining Nick Jr.’s joyful personality
As Senior Brand Motion Designer, I led the creative development and design system that unified broadcast, digital, and social touchpoints into one cohesive ecosystem. Every element, from typography to transitions, was designed to play together as a unified, motion-driven brand experience.
Logo Development:
Integrated Nickelodeon’s new splat logo into Nick Jr.’s 3D logo, creating a seamless connection between the parent brand and the preschool identity.
I designed the hero logo ID frame featuring the new logo to establish the overall visual identity and collaborated with the team at Roger to bring it to life through 3D visualization.
Environment Development:
We built a kid-friendly and playful playroom environment using organic shapes inspired by Nickelodeon’s new orange splats and subtle hints of its signature green slime. To differentiate Nick Jr. from Nickelodeon, we introduced soft, tactile textures within a cohesive color palette, creating a world that feels imaginative, safe, and full of joyful energy.
I collaborated with the Roger team to ensure that every design frame felt fresh and modern while staying true to the Nick Jr. identity through consistent use of color, shape, and mood.
Visual System & Component
Color Pallete
Orange is (Still) King The color palette was built around the brand orange with expanded gradients of familiar color sets, and a few new wildcards.
Application / Merchandise
C4D SCREENSHOTS CUTS
Social Graphics
3D Icons: Generic, IP-Specific, and Seasonal
Display type formatting was standardized and kitted into both 2D and 3D applications to allow for seamless transition between styled types. The long-game here is for Nickelodeon and future creative partners to be able to continue to add stylized alphabets that can plug into the modular system and add new exciting brand styles to the visual identity.
Motion System
The motion system was inspired by the idea of new nostalgia. We wanted to take the character of traditional cel animation, and mash it up with 3D in a graphic space. This was paired with simple and irreverent type and other graphic animations, keeping messaging bold and simple.
Credits
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron Design Director: JungIn Yun. Senior Designer: Thanh Nguyen Motion Designer: Seulgi Kim, Minha Kim Junior Designer: Marissa Klick
icon/ animation / cut to diff icons
365 rotation
AE Grapfh / Script
Animation Director: Rob Kohr VP Animation & Motion Graphics: Kurt Hartman. Sr. Producer: Michelle Glenn, Jennifer Treuting
Design/Animation/Production: Roger
Holiday Graphic Refresh
To celebrate the season, the Nick Jr. team gave the rebrand a festive makeover. Inspired by the warmth of winter, we incorporated cozy sweater patterns, stitching details, and fluffy snowflakes into the graphics. Holiday ornaments and twinkling lights enhanced the atmosphere, creating a vibrant and inviting holiday world that feels both fresh and cheerful. The theme "Sweater Weather" guided the visual style, blending knitted textures with playful holiday icons to evoke a warm, resonant vibe.
My role encompassed the entire process, from initial design to final animation, including concept pitching, graphic package design, and leading and directing the design team.
Graphic Package
Holiday Icons
Credits
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron
Senior Art Director: Jungin Yun
Art. Director: Kay Kyungjoo Lee
Animation Director: Rob Kohr
Associate Animation Director: Jason Willmann
Motion Designer: Seulgi Kim, Minha Kim
Animator: Annie Chien, Jennah Park
Pramount+ All Kids Spot
To promote Nickelodeon's preschool shows on Paramount+, the Nick Jr. team developed a custom promotional package that embodies the essence of Nickelodeon’s brand on the platform. My role involved designing and animating the graphic package using existing 3D assets from the Nick Jr. rebrand.
Graphic Package
Credits
Senior Motion Designer: Jimin Lee
Senior Art Director: Jungin Yun
Animation Director: Rob Kohr
Senior Designer: Thanh Nguyen
Motion Designer: Seulgi Kim, Minha Kim
Animator: Katie Wynkoop