Nick jr launched a podcast sereise with Josh and Blue, and I worked on the product promo grahpics
Blue's Clues & You Podcast
Color Palette
Main colors & Property Color Combo
Typography System Guidelines
Generic Icons
On-Air Brand System
I worked on storyboarding and style frames, collaborating with 3D designers to visualize and animate the bumper graphic.
Customized Bumper
Generic Toolkits
Designed the toolkit system and created animated 2D graphics.
Properties Logo IDs
I designed the logo IDs, environments, icons, and other graphic elements within the brand system.
Credits
Motion Designer: Jimin Lee
SVP Brand design: Joelle Lau Design/Art Director: Kristen Williams, Emilie Liu
Motion Designer: Barbara Astrini, Young Woo Designer: Thanh Nguyen, Ben Yonda, Courtney Hufhand
VP Animation & VFX: Christopher Papa
Animation Director: Scott Kennel Animator: Jason Willmann, Katie Wynkoop, Edgar
Sr. Producer: Michelle Glenn, Jennifer Treuting
Nick Jr.'s Halloween campaign, inspired by the rebrand, invites kids to explore a new 3D graphic space, completely tricked out with spooky colors, lights, spider webs, googly eyes, and jack o' lanterns!
I visualized the concept and designed the graphic packages and IDs. The design features playful angles, perspectives, and lighting, all brought to life by kids and characters, positioning Nick Jr. as the ultimate Halloween play space. Dressed in dazzling disguises, kids encounter spooks and surprises as they interact with the Nick Jr. logo and brand space, alongside their favorite Nick Jr. characters.
Nick Jr. Halloween Refresh
Nick Jr. Halloween Logo ID
I designed each scene, environment, icons, and graphic elements of the IDs based on the storyboard.
I designed the graphic elements, including the Nick button, Nick Jr. logo, icons, and channel bugs.
Graphic Package
Concept Sketches
Credits
Motion Designer: Jimin Lee
SVP Brand design: Joelle Lau Design/Art Director: Kristen Williams, Emilie Liu
Motion Designer: Barbara Astrini, Young Woo Designer: Thanh Nguyen, Ben Yonda, Courtney Hufhand
VP Animation & VFX: Christopher Papa
Animation Director: Scott Kennel Animator: Jason Willmann, Katie Wynkoop, Edgar
Sr. Producer: Michelle Glenn, Jennifer Treuting