For the Mighty Bright Summer campaign, we created a vibrant, fun, and imaginative world where preschoolers could still enjoy summer despite the changes this year. By featuring real-world locations and multicultural live-action kids alongside Nick Jr. characters, we highlighted the diverse experiences of preschoolers. The visuals incorporated a “Mighty Bright” graphic treatment, with sun rays, light streaks, water splashes, and colorful, hand-drawn illustrations. The overall design maintained a modern look, blending bold, summer-inspired icons with playful, loosely drawn illustrations to evoke positive, dynamic vibes.

As a lead motion designer, I pitched and developed the concept and unique illustrations for the campaign, and designed and animated the graphic packages.